Privacy Policy | KIDOO® UK

Last Updated: 23 July 2025

This Privacy Policy explains how KIDOO® (operated by ALIAN TLJ LTD) collects, uses, discloses, and protects your personal data when you visit or make a purchase from our website www.kidoo.uk (the "Website"). We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and, where applicable, the EU GDPR.

1. Who We Are

ALIAN TLJ LTD
1–3 Uxbridge Rd, Hayes, Southall UB4 0JN
United Kingdom
Email: sales@kidoo.uk
Phone: +44 7477 214464

2. What Data We Collect

• Identity Data: name, date of birth (optional)
• Contact Data: email address, phone number, delivery/billing address
• Technical Data: IP address, browser type, operating system, referring URLs
• Transaction Data: order details, payment method (but not card numbers)
• Usage Data: how you interact with our website
• Marketing Preferences: subscription to newsletters, reviews, or surveys

3. How We Use Your Data

We process your data for the following purposes:

• To process and deliver your order
• To communicate with you (e.g., customer support, order updates)
• To improve our website and user experience
• To personalize your shopping experience
• To comply with legal obligations (e.g., tax laws, fraud prevention)
• To send marketing emails (only with your consent)

4. Legal Bases for Processing

Under UK GDPR and EU GDPR, we rely on the following legal grounds:

• Contractual necessity: to fulfill our obligations under a contract with you
• Legal obligation: where processing is required by law
• Legitimate interests: for fraud prevention, website improvement, and communication
• Consent: for email marketing or optional cookies

5. How Long We Keep Your Data

We retain your personal data only for as long as necessary for the purposes outlined above, in line with tax, accounting, and legal obligations. Data not required will be securely deleted.

6. Who We Share Your Data With

We may share your data with:

• Payment processors (e.g., Shopify Payments, PayPal)
• Delivery partners (e.g., Royal Mail, DPD)
• Professional service providers (e.g., accountants, legal advisors)
• Marketing services (only where consent has been given)
• Regulatory authorities if required by law

7. International Data Transfers

If your data is transferred outside the UK or EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) or adequacy decisions approved by the UK Information Commissioner's Office (ICO).

8. Your Rights

You have rights under the UK GDPR and EU GDPR including:

• The right to access your data
• The right to rectification
• The right to erasure ("right to be forgotten")
• The right to object to processing
• The right to data portability
• The right to restrict processing
• The right to withdraw consent at any time
• The right to lodge a complaint with the Information Commissioner's Office (ico.org.uk)

9. Security of Your Data

We implement appropriate technical and organisational measures to protect your personal data, including encryption, secure payment platforms, SSL certificates, and access restrictions.

10. Cookies

We use essential, performance, and functional cookies to enhance user experience. You can manage your cookie preferences in your browser settings or by using our cookie banner where applicable. Read our Cookie Policy for full details.

11. Children's Privacy

We do not knowingly collect or process data from children under the age of 13. If we become aware of such data, we will delete it immediately.

12. Updates to This Policy

We may update this Privacy Policy periodically. The latest version will always be available on our website. Where appropriate, we will notify users via email or notice on our homepage.

13. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us:

• Email: sales@kidoo.uk
• Phone: +44 7477 214464
• Post: ALIAN TLJ LTD, 1–3 Uxbridge Rd, Hayes, Southall UB4 0JN, United Kingdom